Robosoft Technologies, a leading mobile solutions provider has secured its second round of funding from Ascent Capital, with participation from the existing investor, Kalaari Capital. They had earlier raised INR 22 Crore from Kalaari Capital for their Series A round in 2013.
Rohith Bhat, CEO & MD of Robosoft Technologies said,
“The new round of funding will be used to bolster all our current offerings across service segments, It will also help us invest in products, user acquisition and double down on our offerings.”
Core business expansion
Robosoft plans to build near-shore capabilities in the US, Europe and Middle East with these investments. “We want to scale up our services to cater to the growing, complex mobile solutions needs of our global clients. While the company has been traditionally strong in consumer mobility and gaming, we intend to strengthen our enterprise mobility practice too,” Rohith said. Robosoft partners with clients both in India and abroad, with a majority of business coming from US-based clients. He added,
“99Games and Global Delight, which were hitherto subsidiaries, will now be hived off as separate companies with these new investments.”
99Games has a two-pronged strategy: building games through licensed IPs (largely for the Indian market) and creating own IPs for a global audience. Their immediate focus would be around driving user-acquisition focused marketing campaigns for Star Chef, their latest hit game. They also confirmed that Star Chef is growing over 30% month-on-month in terms of monthly active users as well as monetization. The game which was launched in August 2014 is getting a great response worldwide and was featured in the ‘Best of 2014’ list by Apple.
Kumar Shiralagi, MD of Kalaari Capital said,
“Robosoft has positioned themselves as a premium, go-to company for complete mobile solutions for the global market offering a complete range across strategy, design and engineering. We are confident of this strategy attracting the best of business partners globally.”
Global Delight, which will also be a separate entity following the new investments, focuses on the iOS and Apple platforms in the audio, video and image domains. It has several global hits to its credit which include Camera Plus (27mn downloads and part of Apple’s Best of 2014), Game Your Video (winner of ‘Best of Show’ at Macworld in 2012) and Boom (a system-wide audio enhancer for Mac).Rohith added:
“The new round of investments will go behind expanding to the Android platform, user acquisition and taking our current crop of products to the next level in innovation.”
Raja Kumar, Founder & Managing Director, Ascent Capital, believes that going forward, mobility will redefine the way we work and play, and Robosoft has successfully demonstrated that an Indian company can create globally acclaimed mobile applications and games.